2018 Soup & Salad Consumer Trend Report

Soup and salad is a classic combo we know and love, but what’s next for this duo in 2018? With actionable insights based on input from more than 1,500 consumers, Technomic’s 2018 Soup & Salad Consumer Trend Report will help you drive purchases by leveraging key menu and concept trend analysis.

Report Benefits

• Examine shifts in soup and salad consumption
• Discern purchase drivers and understand how health, quality and flavor impact purchases
• Uncover attitudes regarding trends, such as superfood salads and spicy soups
• Explore preferences for soup and salad and discover which flavors are trending on menus

Report Features

• Full report narrative in PowerPoint format
• Access to consumer survey
• Access to searchable online tool to navigate through report
• Consumer data sets in Excel