2016 Pizza Consumer Trend Report

2016 Pizza Consumer Trend Report

Pizza consumption is trending at its highest level in the past four years. To maintain this momentum, operators must innovate and adapt to consumers’ evolving demands for unique, high-quality and better-for-you pizza ingredients and add-ons. Using actionable data from more than 1,500 consumers, as well as Technomic’s exclusive Digital Resource Library and MenuMonitor databases, the 2016 Pizza Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer attitudes in the pizza category.

Report Benefits:

  • Understand consumption: Assess how pizza occasion dynamics have changed and learn how often, why and where consumers purchase different types of pizza
  • Examine attitudes and purchasing decisions: Discover how taste, quality, health and value impact pizza purchasing behavior
  • Support menu and product development: Variety, flavor, topping and accompaniment (e.g., sides, desserts, etc.) preference data helps prioritize the menu and product mix

Report Features:

  • Full report narrative in PowerPoint format
  • Access to the consumer survey
  • Top 10 Key Themes webinar recording
  • Access to searchable online tool to navigate through report
  • Consumer data sets in Excel