2016 Soup & Salad Consumer Trend Report

2016 Soup & Salad Consumer Trend Report

Soup and salad consumption is up, as both align well with consumers’ heightening emphasis on a balanced diet. Salad has an opportunity for continued growth as soup has the potential to emerge on more menus and to make a push for better-for-you fare. Using actionable data from more than 1,500 consumers, as well as Technomic’s exclusive Digital Resource Library and MenuMonitor databases, the 2016 Left Side of the Menu: Soup & Salad Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer attitudes in this category.

Report Benefits:

  • Innovate Your Menu: Discover how signature soup and salad creations will drive purchasers and satisfy their demands
  • Understand Flavor Trends: Learn what consumers are looking for in a flavor profile (e.g., Asian and spicy ethnic influences)
  • Understand Purchasing Behaviors: Capitalize on how often and for which meal consumers purchase soup and salad at restaurants

Report Features:

  • Full report narrative in PowerPoint format
  • Access to the consumer survey
  • Top 10 Key Themes webinar recording
  • Access to searchable online tool to navigate through report
  • Consumer data sets in Excel