2017 On-Premise Intelligence Report
The on-premise channel is crucial to adult beverage brand development and sales success. Technomic and Beverage Marketing Corporation have partnered to produce the 2017 On-Premise Intelligence Report, which provides on-premise industry pros with category and brand performance metrics, operator insights, and projections for where the on-premise channel is headed.
The report also includes deep on-premise consumer insights derived from Technomic’s Drinker Archetypes. This multi-phased psychographic segmentation model analyzes on-premise consumers to uncover their unique personalities and behaviors, key occasion attributes, drink preference and more.
How will this report help my team?
- Leverage expertise from trusted resources to understand on-premise channel trends, metrics and dynamics
- Identify new product, drink and occasion opportunities
- Understand consumer attitudes, behaviors and purchase drivers
- Support strategic planning, go-to-market initiatives and trade engagement programs
- Optimize drink and menu development and backstories to build brand support in restaurants and bars