2018 Canadian Soup & Salad Consumer Trend Report

Canadian consumers are ordering soup and salad combos far less than they did five years ago. This decline is happening for several reasons, including increasing competition and demands for health, quality, and uniqueness. To keep up, operators and suppliers must figure out how to differentiate their offerings and satisfy consumers’ value needs. Explore solutions and strategies for these hurdles in the 2018 Canadian Soup & Salad Consumer Trend Report.

Report Benefits

• Examine shifts in soup and salad consumption
• Discern purchase drivers and understand how health, quality and flavour impact purchases
• Uncover attitudes regarding trends, such as global inspirations and plant-based ingredients
• Explore soup and salad preferences and discover which flavours are trending on menus

Report Features

• Full report narrative in PowerPoint format
• Access to consumer survey
• Access to searchable online tool to navigate through report
• Consumer data sets in Excel