2018 Generational Consumer Trend Report

2018 Generational Consumer Trend Report

With younger consumers such as millennials and Gen Xers seeking entertainment and social settings when it comes to foodservice, and baby boomers eating out less, what impact does each generation have on the foodservice industry? Discover the similarities and differences in each generation and how to adapt to these shifts in behavior. Featuring a look at baby boomers, Gen Zers, Gen Xers and millennials, the 2018 Generational Consumer Trend Report covers it all. Drive growth by leveraging key findings and trends while utilizing actionable data from more than 1,450 consumers.

Report Benefits

  • Understand how consumers across generations are shifting their consumption habits
  • Uncover which segments are frequented most often by each generation
  • Discover the motivators and purchase drivers for both younger and older cohorts within each generation
  • Identify what’s next as each generation ages and evolves

Report Features

  • Full report narrative in PowerPoint format
  • Access to consumer survey
  • Access to searchable online tool to navigate through report
  • Consumer data sets in Excel