2018 Pizza Consumer Trend Report

2018 Pizza Consumer Trend Report

Pizza remains a staple of the American diet. With 43% of consumers enjoying pizza at least once a week, competition is heating up. Along with the high demand, consumers are becoming pizza connoisseurs, driving operators into niche, specialized areas. Discover more trends and expectations in Technomic’s 2018 Pizza Consumer Trend Report.

Report Benefits

  • Examine pizza consumption behavior
  • Discern purchase drivers and understand how quality, flavor and health impact purchases
  • Uncover attitudes about unique pizza varieties, delivery, technology and more
  • Explore preferences for pizza components and discover flavors trending on menus
  • Identify what’s next for pizza

Report Features

  • Full report narrative in PowerPoint format
  • Access to consumer survey
  • Access to searchable online tool to navigate through report
  • Consumer data sets in Excel