2019 Center of the Plate: Poultry Consumer Trend Report

2019 Center of the Plate: Poultry Consumer Trend Report

Growing chains are helping to maintain consumer interest in chicken, but turkey needs some more assistance to build momentum outside of the holiday season. While chicken is a staple of American diets, there is potential for turkey to be a more year-round dish as well. To help you stay up to date on the latest trends, consumer attitudes and predictions concerning poultry, Technomic conducted a survey of 1,700 consumers and digested the data. Explore the findings with the 2019 Center of the Plate: Poultry Consumer Trend Report.

Report Benefits:
  • Examine shifts in chicken and turkey consumption
  • Understand the factors that influence consumers’ purchasing decisions
  • Fuel menu development by analyzing menu trends, consumer preferences and best-in-class LTOs
  • Track the performance of limited-service chicken category and gain competitive insights
Report Features:
  • Access to reports on the dynamic online platform, Ignite
  • Analysis based on a survey of 1,700 consumers
  • PowerPoint report
  • Consumer survey and full dataset, broken out by age, gender, region and income
$7,500.00
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